To mark Pink October, the organization Think Pink is launching an original campaign called « OOctobre ». The aim is to invite companies, brands, organizations, and citizens to join this movement by simply adding an 'O' to their name. This initiative seeks to double the attention given to this important cause.
This campaign highlights a reality that affects thousands of families. In 2024, Belgium recorded 11,840 new breast cancer diagnoses, including 11,741 among women and 99 among men. This equates to approximately 32 new cases per day, or one every 45 minutes. Breast cancer remains the most frequently diagnosed cancer among women, affecting one in eight women during their lifetime.
Despite these figures, encouraging progress is being made, with the five-year survival rate now reaching 93% for women diagnosed with breast cancer. These advancements provide ample reason to continue efforts in information, awareness, and mobilization.
The « OOctobre » campaign, developed in partnership with Publicis, aims to draw attention to breast cancer in a creative and accessible way. It also underscores the critical importance of early detection and expresses solidarity with all individuals affected by the disease.
Several entities have already joined the initiative, including Les Schtroumpfs, Orange, and Immoweb. The call is extended to everyone to add an 'O' to their name and support this cause.
